Senior Marketing & Insights Analyst - Leicester

RP Analytics are working with a Leicester based specialist Data Insights & Marketing Consultancy to recruit a new Senior Marketing Analyst for their team. 

This is a client facing role, creating valuable actionable insights and marketing campaigns that drive return on investment for the clients, hence they value the input from the client.  

Leading a small team of Marketing Analysts to achieve this.

Team Leadership & Outputs:

• Provide leadership through training and mentoring Marketing Analysts
• Monitor and manage all analytical work completed by Marketing Analysts. Ensure all analysis and campaign activity is:
  • Completed in a timely manner
  • In-line with agreed brief’s / timescales and quality standards
  • Accurate and subject to a vigorous QC process
  • Actionable and strategically focused
  • Supported by detailed interpretation which provides strategic guidance
  • Take the insight to the “so what” and “how this creates value”
  • Goes further than what the client says they want to provide what they need to create value
  • Manage Marketing Analysts to ensure they are performing to required standards of quality, speed and accuracy
• Ensure all Marketing Analysts:
  • Understand, embrace and follow the company's to data marketing and client management
  • Create and follow client specific operational manuals
  • Maintain a level of service which ensures we do not lose a client due to inferior service or Account Management
    • Ensure all activity completed by the Marketing Analysts is accurately recorded within the company's  time commitments database on a daily basis
    • Take responsibility for all reporting which relates to utilisation levels and general team KPI’s

Client Facing Responsibilities:

• Act as a point of reference for Clients to discuss technical database orientated questions
• Develop and enhance the range and scope of analytical / segmentation techniques and services offered to the clients 

Internal Responsibilities:

• Working with the Account Manager / Senior Analytical Team Leader, help schedule resource and prioritise activity to ensure utilisation levels are maximised and project timescales are adhered to
• Track and maintain accuracy and integrity of all data contained within each client database
• You may be required you to carry out other duties within your reasonable competence.
• At certain times, it may be necessary to work outside normal office hours to deliver to agreed deadlines

Prerequisites & Experience:

• 2+ years’ experience in a Database Marketing or Analytics environment (client or service side)
• Good data analysis and interpretation skills
• Strong experience of MS Access or SQL Management Studio

Technical Skills:

• Strong experience of MS Access or SQL Management Studio
• Excellent knowledge of MS Excel – pivots, charts / graphs, use of standard functions (v look up’s etc)
• Knowledge of IBM Modeller or SAS

Managerial Skills:

• Day-to-day team management
• Strong team player; leadership skills; influencing skills

Professional Skills:

• Strong initiative
• Written and presentation skills